Privacy Policy for The Grand Hotel, Lytham St Annes & The Grand at Grasmere

Updated: 8th October 2024

1. Introduction
The Grand Hotel, Lytham St Annes, and The Grand at Grasmere (“we,” “us,” or “our”) are committed to safeguarding your privacy. This policy explains how we collect, use, share, and protect your personal information when you visit our properties, interact with our website, or engage with us through other means. This policy complies with the UK General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Personal Data We Collect
We collect and process personal information in various ways, including:

• Guest Information: Name, address, email, phone number, booking details, preferences, and payment information.
• Wi-Fi Access: Email addresses for Wi-Fi login, with explicit consent for marketing use.
• Marketing Data: Information collected from website interactions, sign-up forms, and social media for campaigns.
• Remarketing: Cookies and similar technologies for online advertising and remarketing.
• Contact Forms: Data provided through website forms is used for inquiries and service provision.
• Employee Data: Personal information of employees is securely stored and accessible only to relevant management.
• CCTV: Footage collected for safety and security purposes, stored for up to six months.

3. Purpose and Use of Personal Data
Your personal data may be used for the following purposes:

• Managing reservations and guest services.
• Sending marketing communications, where explicit consent has been provided.
• Retargeting through cookies.
• Processing payments and ensuring security.
• Complying with legal obligations.

4. Legal Basis for Processing
We process personal data under the following legal grounds:

• Consent: For marketing communications and optional services such as newsletters or Wi-Fi email collection.
• Contract: To fulfill bookings, provide services, and manage guest relationships.
• Legitimate Interests: For security, operational efficiency, and data analytics.
• Legal Obligation: To comply with regulations or respond to lawful requests from public authorities.

5. Cookies and Tracking Technologies
We use cookies and other tracking technologies on our website to enhance user experience, monitor site performance, and support our marketing efforts. You can manage your cookie preferences in your browser settings. For more information, please refer to our [Cookie Policy Below].

6. Data Sharing
Your personal data may be shared with third-party service providers to assist in delivering our services or where required by law. We ensure all third-party processors comply with GDPR standards.

7. International Data Transfers
If we transfer your personal data outside of the UK or European Economic Area (EEA), we ensure that appropriate safeguards, such as Standard Contractual Clauses, are in place to protect your data.

8. Data Retention
We retain personal data for as long as necessary for the purposes outlined in this policy or as required by law:

• CCTV Footage: Stored for up to six months unless needed for investigations.
• Guest and Booking Information: Retained in accordance with legal, tax, and business requirements.
• Marketing Data: Retained until consent is withdrawn or no longer needed.

9. Your Rights
Under GDPR, you have the following rights regarding your personal data:

• Right of Access: Request access to the data we hold about you.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure: Request the deletion of your data, subject to legal obligations.
• Right to Restrict Processing: Request limited use of your data.
• Right to Data Portability: Request the transfer of your data to another service.
• Right to Object: Opt out of certain types of processing, including marketing.
• Right to Withdraw Consent: Withdraw consent for processing at any time.

To exercise any of these rights, please contact us at the details provided below.

10. Security Measures
We take reasonable steps to protect your personal data from unauthorized access, loss, or disclosure. Access to CCTV footage and personal data is restricted to relevant management personnel only.

11. Employee Privacy
Employee data is processed strictly for employment purposes, including payroll and HR functions, and stored securely. Access to employee data is restricted to relevant management. Employees have the same rights to access, correct, or delete their personal information as outlined above.

12. Children's Privacy
We do not knowingly collect personal data from children under the age of 16 without parental consent. If we discover that we have inadvertently collected data from a minor, we will delete it promptly.

13. Changes to This Policy
This privacy policy may be updated periodically to reflect changes in our practices or legal obligations. Any updates will be posted on this page with the date of revision. We encourage you to review this policy regularly.

14. Contact Us
If you have any questions or concerns about how your personal data is processed, please contact us at:
Company Name: The Grand Hotel
Phone: 01253 643424
Postal Address: The Grand Hotel, South Promenade, Lytham St Annes, Lancashire, FY8 1NB
Email: Book@the-grand.co.uk

Cookie Policy

1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They are widely used to enhance website functionality, monitor performance, and support marketing efforts.

2. Types of Cookies We Use
We use the following types of cookies:

• Essential Cookies: Necessary for the functioning of our website and to provide services such as booking and login features.
• Performance Cookies: These cookies collect information about how visitors use our website, allowing us to improve its performance.
• Functional Cookies: Used to remember choices you make on our website (e.g., language preferences or login details).
• Targeting/Advertising Cookies: These cookies track your browsing habits to show you relevant advertisements based on your interests.

3. How We Use Cookies
We use cookies to:

• Improve the functionality of our website.
• Analyze website traffic and user behavior.
• Support our marketing and retargeting efforts.
• Provide a more personalized experience to our users.

4. Managing Cookies
You can manage your cookie preferences in your browser settings. Most browsers allow you to block or delete cookies, though doing so may impact your ability to use some features of our website. For more information about managing cookies, please consult your browser’s help documentation.

5. Changes to This Cookie Policy
We may update this cookie policy periodically to reflect changes in the use of cookies on our website. Please check this page regularly for updates.

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